I Wasn’t Always Proud to Be in Email Marketing
Shortly after making the jump from journalism to email marketing in the mid-2000s, I was at a party with my wife and told a new acquaintance that I was in email marketing. “Oh, so you’re the one that sends me all that spam?” he retorted. He was obnoxious, but his words really crushed my pride. At future parties, I was simply “in marketing” and would transition to other, safer topics.
But things are different now. I know I’ve made a very smart decision to be a part of this strong, important, dynamic industry—and what’s better is that now a lot more people are starting to realize how amazing and powerful email marketing is.