Email Design Podcast: The 2017 State of Email Creative

Email Design Podcast 86

In the 86th episode of The Email Design Podcast, I join host Kevin Mandeville to discuss the findings from Litmus’ 2017 State of Email Creative report.

We walk through each section of the report, discussing:

  • How marketers find email inspiration
  • The value of email brand guidelines
  • The adoption of responsive email design and how marketers are using it
  • The various email design elements that are used, including animation, alt text, interactivity, and more
  • When to use one-off email designs
  • How to use A/B testing to get the greatest competitive advantage
  • Email redesigned schedules
  • Why you want landing page responsibilities

>> Listen to The Email Design Podcast on the Litmus blog

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