About Chad S. White
Email Marketing Author and Researcher
Chad S. White is the author of Email Marketing Rules and more than 3,000 posts and articles about email marketing trends and best practices.
He has served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association. Chad is currently the Research Director at Litmus, a web-based email design, testing, and analytics platform.
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, Fortune, and MarketWatch.
His insights have also appeared in a number of books, including “The Truth about Email Marketing,” “The Rebel’s Guide to Email Marketing,” “Email Marketing: An Hour a Day,” and “Email Marketing by the Numbers.”
Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.
You can reach Chad via his LinkedIn profile.
Litmus allows marketers to press send with confidence by providing email creation, preview, and analytics tools to help build, test, troubleshoot, and optimize every campaign. Either directly or through our more than 225 email service provider and agency partners, Litmus’ tools ensure that the emails of tens of thousands of brands render and function properly.
Learn more at litmus.com.
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