About Chad S. White

Email Marketing Author and Researcher

Chad WhiteChad S. White is the author of Email Marketing Rules and more than 3,000 posts and articles about email marketing trends and best practices. Over the past 12 years, he has served as lead email marketing researcher at four of the largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association.

Chad is currently the Head of Research at Oracle Marketing Cloud Consulting, where he surveys thousands of marketers every year for their State of Email Research Series. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, and has been recognized as the No. 1 email marketing expert on Twitter (@chadswhite).

A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, Fortune, and MarketWatch. His insights have also appeared in a number of books, including “The Truth about Email Marketing,” “The Rebel’s Guide to Email Marketing,” “Email Marketing: An Hour a Day,” and “Email Marketing by the Numbers.”

You can reach Chad via his LinkedIn profile.

 

About Oracle Marketing Cloud Consulting

Oracle Marketing CloudWe’re Oracle’s Global Digital Marketing Agency, a cross-disciplinary community of creatives, strategists, technologists, and innovators using our deep channel knowledge to help clients seize every digital opportunity.

We go beyond helping our clients implement and get the most out of the leading marketing cloud. We collaborate with you to create data-driven marketing strategies, forecast-beating business outcomes, and inspiring experiences that win long-term loyalty.

Learn more at Oracle.com/MarketingCloud/Digital-Services.
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