100 Inspiring Subject Lines: 5 Newsjacking Examples

100 Inspiring Subject LinesThe practice of leveraging the popularity of a news story, event or cultural phenomena to promote yourself or your company, newsjacking is one of many ways to boost the relevance of your emails. Our 100 Inspiring Subject Lines includes some great examples of newsjacking in action:

Subject Line #21
Bluefly, 10/23/08 — Rock the Coat
[Click to Tweet]

Subject Line #24
AbeBooks, 8/8/08 — Crisis at the Olympics
[Click to Tweet]

Subject Line #30
AbeBooks, 1/19/09 — Join the Barack Obama Book Club
[Click to Tweet]

Subject Line #35
GameStop, 3/9/10 — We know when Tiger is coming back.
[Click to Tweet]

Subject Line #93
Moosejaw, 1/7/13 — It worked for Obama…
[Click to Tweet]

For a discussion of each of these subject lines…

>> Read the entire post on the ExactTarget Blog

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