The Million-Dollar Opportunity You’re Missing

Is email marketing’s return on investment as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two episodes.

In part 1 of our conversation, we discuss:

• Why the famous “36:1 ROI” metric might be misleading—and how to create more accurate measurements
• What keeps brands from pursuing higher returns
• How to tailor ROI calculations based on your program type: revenue-focused, lead-focused, engagement-focused, or retention-focused
• Why traditional attribution models fail to capture email’s full impact—especially for multi-channel retailers
• Why marketers need to become more comfortable with proxies and less-precise forms of measurement
• The hidden impact of deliverability on ROI—and why 85% inbox placement could mean leaving significant revenue on the table
• How inclusive design and accessibility improvements drive long-term ROI benefits beyond serving permanently disabled users

Listen to the Email After Hours Podcast wherever you get your podcasts or…

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