Email Marketing RulesInbox Survival Guide
Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. When I got together with Chintan Doshi, Mavlers’ Head of Email & CRM, for their Marketing Insiders Series, that was the focus of our conversation.
Over the course of an hour, we talked about:
- The most common reasons emails don’t make it to the inbox today
- The deliverability rule changes at Google, Yahoo, and Microsoft
- The 3 foundational pieces every digital marketing program will need in the years ahead
- Using consumer behaviors to respond appropriately based on signal strength
- How SMS and push programs are affecting email programs
- What teams should focus on now that open rates are less reliable
- The role of opens and clicks in performance reporting
- Where AI is actually useful in email marketing right now
- How AI is evolving
- And much more
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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