How One Button Can Reduce Email Unsubscribes by 80%

Is email marketing’s return on investment too difficult to calculate? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two episodes.

In part 2 of our conversation, we discuss:

• If ROI is too hard to measure, what other metrics should email marketers use instead?
• Why a 120:1 ROI is huge red flag
• What happens when marketers fail to demonstrate ROI?
• Huge opportunities during the signup process and unsubscribe process
• Whether high email marketing budgets correlate to higher performance
• Why have some marketing budgets shifted to advertising
• How can B2B companies prove out email ROI?
• The one bit of marketing jargon I would banish into oblivion

Listen to the Email After Hours Podcast wherever you get your podcasts or…

>> Watch on YouTube

>> Watch part 1 of our conversation