The Last Word on September 2025

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Zeta Global to Acquire Marigold’s Enterprise Business (Zeta Global)

Brands Are Using Your Inbox to Get Ready for a New Wave of Tariffs (Fast Company)

Relevance Comes to the Gmail Promo Tab (Spam Resource)

What’s the Most Effective Content Strategy in 2025? [New Report] (Orbit Media)

OpenAI Releases First-of-Kind Study Revealing How People Are Using ChatGPT for Everyday Tasks (CNBC.com)

When AI Sends the Layoff Email: Is Automation Killing Compassion at Work? (ZeroBounce)

BIMI Boost: DigiCert Acquires Valimail, Enters The $4B DMARC Market (MediaPost)

How I Targeted Nonprofits Using Domain Extensions (Email Love)

Insightful & entertaining social posts

Noteworthy subject lines

Spirit Halloween, 9/18 – Your Hogwarts letter from Harry Potter and Spirit Halloween is HERE! 🦉📨
Spirit Halloween, 9/27 – Sinister. Sadistic. Stylish. 🖤
IKEA Family, 9/22 – 🎃 Creep it real with Halloween décor for your whole house 👻
Williams Sonoma, 9/27 – Thanksgiving prep list – pre-order your Willie Bird Turkey today! 🦃
Uncommon Goods, 9/23 – The gifts everyone’s searching for
IKEA Family, 9/30 – Preview the new Gustaf Westman holiday collection!
Burlington, 9/23 – We’re hiring for the holidays!
Goldbelly, 9/9 – Jewish Holidays – Schlepped to You! 🥯
Patagonia, 9/18 – Essentials for late summer
MoMA Design Store, 9/28 – 2025 Fall Trend Report
West Elm, 9/7 – Inside: Our Fall 2025 Lookbook
kate spade, 9/23 – New season—new star-studded campaign
Quiksilver, 9/23 – Layer Up From the Chill 🥶
Everlane, 9/28 – Look Cool, Stay Warm
Duluth Trading, 9/9 – B3G1 FREE On First Layers
VSX: Victoria’s Secret Sport, 9/10 – The Only Five Sports Bras You Need
Google Store, 9/15 – It’s Google’s birthday! Join the party
Nintendo, 9/24 – It’s the 40th anniversary of Super Mario Bros.!
Burlington | Credit Card, 9/22 – [REMINDER] Save 10% off your first purchases with a Burlington Credit Card – Details Inside!
Uncommon Goods, 9/7 – 10 of our uncommon-est things
Huckberry, 9/21 – Your Favorite Sweatshirt of 2035
Crate & Barrel, 9/28 – Inside: “The best sofa I’ve ever purchased”
Columbia, 9/10 – Crikey! Robert Irwin is our newest ambassador.
NFLShop.com, 9/26 – Just Launched: Football x Football Collection

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The Last Word on August 2025