Email Marketing RulesThe Bridge to an Omnichannel Digital Marketing Future
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations. That has meant disconnected experiences and outdated messaging, which has been to the detriment of customer satisfaction and profits.
Thankfully, brands now have the tools available to them to finally catch up to the channel-hopping speed of their customers. With the following three components in place, brands are finally able to use real-time customer data from cross-channel behaviors to drive coordinated and cohesive customer experiences across channels with visibility into the impact on customer lifetime value.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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