Email Marketing RulesHow Ethical Are These Digital Marketing Tactics?
The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, and generative AI. Just because you can do something, does that mean you should?
Oracle’s Digital Marketing Ethics survey seeks to answer that question so marketers can understand when their tactics are close to the industry’s ethical norm and when they’re not. Taking about 15 minutes to complete, this survey will help you think critically about the ethics of your brand’s digital marketing tactics.
>> Explore Ethics in the Age of AI
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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