Email Marketing RulesThe AI ROI Killer Lurking in Your Architecture: Data Access Charges
Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it.
- Do you have quality data to drive the AI solution?
- Do you have the necessary depth of quality data to drive the AI solution?
- Do you have all the necessary data consolidated to drive the AI solution?
- Have you transformed the data so it’s interoperable?
- Is the data available in a timely fashion?
We’ve found that those are a few of the most common reasons why AI solutions fail. However, there’s another major pitfall to look out for that won’t cause your AI solution to not work, but will cause it to underdeliver on its return on investment. That pitfall is the cost structure to access all the data your AI solution needs.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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