Email Marketing RulesAre You Treating Your Digital Marketing Like Advertising?
Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and overseen by the same executive officer.
However, perhaps because they’re increasingly organized under the same group, some brands are treating marketing like advertising. Chances are you regularly feel this when you personally receive email, SMS, and push messages that don’t reflect your interactions with those brands.
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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