Email Marketing RulesThe Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales?
In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email experts, including me. The top trends identified include:
- Maximizing Relevance Through Personalization
- Artificial Intelligence and Machine Learning
- Integrating Email Into an Omnichannel Marketing Strategy
- Leveraging Email for Onboarding & Cross-Selling ROI
- Focus on Conversions, Not Clicks and Open Rates
- Test Early and Often for Many Factors (But Not All at Once)
>> Read the full post on TheFinancialBrand.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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