Email Marketing RulesAre We Approaching Peak Email Marketing Frequency?
For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A few years ago, I spoke to a reporter who was convinced that email frequency was absolutely out of…
We’ve Lost Preview Text for Email to AI Summaries. Are Subject Lines Next?
After a long period of relatively stable, if imperfect email inbox environments, the past few years have seen a flurry of investments by Apple, Google, and Yahoo, who impact the vast majority of emails sent. (Microsoft has been almost entirely quiet.) While the first wave of this innovation was all about privacy…
The Last Word on August 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Power of Default: Why Doing Nothing Still Gets Results — and When It Crosses the Line (Kath Pay) Psychology-Powered Email Marketing (Rob Voase) Intelligence at Scale: Data…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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