Email Marketing RulesWebinar Recording and Q&A: Email Workflows that Work
Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Most brands spend weeks planning and executing each email they produce. But what’s the secret to building a workflow that enables your team to get higher-quality emails out the door, faster?
In this webinar, Litmus Community & Product Evangelist Jason Rodriguez and I dive into the key findings of Litmus’ third annual State of Email Workflows report and break down the top 5 opportunities to improve your email workflow.
Along the way, we share details into how Litmus has acted on each of these opportunities, making changes to its own email workflow.
>> Watch the recording, download the slides, and read the Q&A on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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