Infographic: Mobile-Friendly Disconnects
When it comes to making their emails more mobile-friendly, marketers have been making considerable progress. I’ve been tracking nearly 160 B2C brands and the percentage of them sending mobile-friendly emails rose to 41% as of early June, up from just 22% in October of last year.
However, faster progress is needed—and I’ve been rather surprised at how uneven the progress has been at times. For instance, in June, for the first time I looked at the landing pages that were used for the primary call-to-action in brands’ emails and found some serious gaps, opportunities, and disconnects. We highlight these in this infographic slide deck.