Email Marketing Isn’t Owned Media—It’s Granted Media

Email Marketing Isn’t Owned Media—It’s Granted Media

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. Some of you might…

Email Blacklists: How to Get Off One, and Stay Off Them

How to Get Off an Email Blacklist, and Stay Off

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on…

The Last Word on August 2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Warning to Marketers: You Can’t Cost-Cut Your Way To Growth (Forbes) Most Marketers Still Don’t Let Consumers Control Email Frequency or Content (eMarketer) Litmus Live London 2019: A Recap in Tweets (Litmus)…

When Good Enough Shouldn’t Be: The Best Time to Send Emails

When Good Enough Shouldn’t Be: The Best Time to Send Emails

When is the best time to send email? This question has been one of the most-asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we…

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