15 Industry Experts Share Their #1 Email List Building Tactic

With email lists losing generally around one-third of their subscribers every year, brands must be rebuilding their lists constantly—ideally adding new subscribers at a faster rate than they’re losing them, and ideally adding subscribers with a lifetime value that’s at least as high as the subscribers they’re losing.

With list building being so critical, AWeber asked me and 14 other email marketing experts for our top tip for growing email lists wisely. This blog post includes tips on forms, incentives, acquisition sources, and more from:

• Erin King, Sr. Email Marketing Manager at Litmus
• Kristen Dunleavy, Content Marketing Manager at Movable Ink
• Amy Schmittauer, Founder of Savvy Sexy Social
• Noah Kagan, Chief Sumo at SumoMe
• Nick Loper, Chief Side Hustler at Side Hustle Nation
• Carl Sednaoui, Director of Marketing at MailCharts
• Mike Nelson, Email Geek at Really Good Emails
• Rachel Moffatt, Social Media Manager at Express Writers
• Brian Dean, Founder of Backlinko
• Nick Westergaard, Chief Brand Strategist at Brand Driven Digital
• Henneke Duistermaat, Founder of Enchanting Marketing
• Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios
• Jenna Kutcher, Founder of the Jenna Kutcher Course and Host of The Goal Digger Podcast
• Tom Tate, Marketing Product Manager at AWeber

>> See all the list-building tips on the AWeber blog