The Last Word on January 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

The Triumph of Email (The Atlantic)

What we’ve learnt from randomly testing #EmailWeekly (Action Rocket)

Inbox Wars: The Email Awakens (Listrak)

Data privacy: the clock is ticking for U.S. marketers (ClickZ)

How to Create a Completely Interactive Email Using Advanced Coding (BrightWave)

Guilt And Shame As A UI Design Element (BuzzFeed)

The unfolding email experiment (Action Rocket)

Insightful & entertaining tweets

@SarahDuggers: *cough*

@TrentWalton: I wrote my first book today. Here it is in its entirety…

Noteworthy subject lines

Jetsetter, 1/12 — Take Your Powerball Winnings Here!
Pier 1 Imports, 1/17 — Give more than words can ever express.
Wayfari, 1/25 — Oops! Here’s the valentine we forgot to drop off
Crate and Barrel, 1/25 — Countdown to kickoff.
Walmart, 1/14 — Save now on Game Time essentials
Jetsetter, 1/6 — New Year, New Batch of Vacation Days!
Walmart, 1/7 — 2016 resolution: Save big on fitness, nutrition, tech and more
MAC Cosmetics, 1/12 — MAC Year of the Monkey — A Toast to This Charmed Sign. Plus Free Shipping.
BabiesRUs, 1/13 — Home Is Delightful, When the Weather Is Frightful
J.Crew, 1/23 — Got parka?
ModCloth, 1/25 — Winter. Just. Happened.
Under Armour, 1/28 — You Never Have To Run Indoors Again
Gap, 1/23 — if we squint, we can see spring
Express, 1/14 — $20 off every $80 + The countdown to Spring Break is on!
The Container Store, 1/6 — Best ways to contain Christmas toys!
Zulily, 1/13 — Cut the clutter! Organize your home
The Container Store, 1/12 — See How elfa Transforms These Spaces!
Brooks Brothers, 1/14 — Made to Measure: You wear it best.
Victoria’s Secret, 1/23 —What’s new: the shirttail hoodie + free shipping on $50!
Under Armour, 1/7 — 1/4 Zips: The Layer You Grab First
Petco, 1/14 — The Star Wars™ Pet Fans Collection™ strikes back with new products!
MoMA Store, 1/7 — The Rumors Are True: Now Up to 70% Off
West Elm, 1/12 — BOOM. (That’s the sound of our huge price drop…)
Moosejaw, 1/7 — FREE $101 Gift Card w/ select Jackets
ThinkGeek, 1/22 — ThinkGeek is wot bwings us togeder tooday.
Dell, 1/6 — Drops? Spills? Surges?
J.Crew, 1/27 — Meet Sam, Ryan, Betty, Irving, Jack & Jill
Lululemon, 1/26 — no butts about it
Express, 1/6 — Hailey Baldwin shows off our hottest jeans ever
Neiman Marcus, 1/25 — Burberry: New shoes, including #onlyatNM styles, 1/26 — #sale #shop #yessss
Gap, 1/26 — #nothingbutdenim
Threadless, 1/22 — Worst cat, best Tumblr.
Lenovo, 1/13 — Join our New Community: Get Connected & WIN our Latest Tech
Vera Bradley, 1/23 — Put the phone down and …

New posts on

I Wasn’t Always Proud to Be in Email Marketing

2 New Reasons Email Attribution Will Get Even Messier

Going Beyond Demographic Segmentation & Finding the Right Segments

Different Subscriber Segments Require Different Success Metrics

Email Address Acquisition Sources: Focus on Where Your Buyers Are

The Often Missing Element in Email Marketing Success Metrics: Time

Why the Rebirth of Email Marketing Is Coming in 2016

The Last Word on December 2015

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