The Last Word on December 2015

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

New EU privacy rule could cost U.S. firms billions (USA Today)

16 Predictions for Email in 2016 (SparkPost)

Here is what 9 experts see for the future of email marketing and marketing automation (Email Vendor Selection)

The Future of Marketing 2016: New Roles, and Trends (Salesforce)

Email: Everyone’s Doing It (Direct Marketing News)

The seven deadly sins of holiday email marketing (Econsultancy)

Insightful & entertaining tweets

@M_J_Robbins: New @altomail now supports responsive email and <style> block. You can also target it with *[class^=aolmail_].class{}

@brent_walter: ‘Tis the season for “Tis the season” subject lines… And taking liberties spelling ’tis. #emailmarketing pic.twitter.com/KQ39GMpDff

@krudz: I’m not sure if Desktop Zero is a thing or not, but I’ve achieved it nonetheless.

@ryanpphelan: #emailmarketing Rule #3,976,382 – Unless you know my gender, don’t assume I am one or the other pic.twitter.com/NOPVMl7XXU

@NickBeim: The changing face of economic power: tech companies now represent 5 of global top 10 by mkt cap, up from 1 in 2005 pic.twitter.com/u7oz0Oh6s8

Noteworthy subject lines

Neiman Marcus, 12/3 — More than 100 Insta-worthy gifts for selfie experts and Pinterest fanatics!
Subway Restaurants, 12/3 — Sign up for texts. Get a FREE 6″. Yep. That Easy.
Anthropologie, 12/12 — Join ANTHRO & enjoy 25% OFF, 49 hrs only.
Walmart, 12/12 — Hurry, our best offer ever – open a Walmart Credit Card today
Petco, 12/3 — Santa Claus is coming to Petco… for a photo with your pet!
Overstock.com, 12/2 — Cyber Week + Hundreds of Doorbusters = BIG TIME SAVINGS
Hayneedle.com, 12/2 — More Cyber Week Sales … see inside.
FragranceNet.com, 12/2 — Cyber Week = 50% OFF retail prices or more!
Saks Fifth Avenue, 12/3 — Cyber Week Continues: Outerwear up to 40% OFF.
Hayneedle.com, 12/7 — Final hours for 15% OFF your order! Cyber Monday 2 ends tonight.
HP, 12/13 — Green Monday sale starts now!
Barneys New York, 12/6 — Have the Happiest Hanukkah!
Brooks Brothers, 12/6 — Happy Hanukkah
Gilt, 12/6 — Happy Hanukkah! Plus, Gifts for Him, Re-Boot, Zanerobe and More Start Today at 9pm ET
Art.com, 12/7 — Tick. Tock. Your Work Can Wait…
Uncommon Goods, 12/7 — Gifts For Your Babysitter, In-Laws, and Every Hostess in Between
Brooks Brothers, 12/7 — Gifts for wanderlust-ers.
ModCloth, 12/12 — 10 gifts they’ll never see coming.
Lowe’s, 12/10 — NEW Lowe’s Giftables are Here
ToysRUs, 12/9 — You’re Going to Need a Bigger Bow!
Lands’ End, 12/9 — As you wish! Up to 50% off everything today only, get her gifts now.
ThinkGeek, 12/6 — This is not a trap: 20-50% off ALL Star Wars ends tonight!
ThinkGeek, 12/9 — ThinkGeek’s FREE shipping tauntaun is BACK!
ToysRUs, 12/17 — These *Are* the Toys You’re Looking For! Buy 1 Get 1 40% OFF ALL Minecraft Figures
Discovery Channel Store, 12/18 — Top 10 Star Wars ™ Gifts! Order Now To Get in Time for the Holiday
Hasbro, 12/18 — We have Star Wars toys! Get them now while they last.
Target, 12/18 — New Star Wars is in theaters today! Celebrate with a sale.
Sears, 12/18 — The Star Wars Flash Sale starts…NOW!
Karmaloop, 12/18 — Gifts From The Dark Side! And, There’s Still Time… Shop Quick Ship!
Brooks Brothers, 12/17 — 8 days to go. We’re here to help.
Overstock, 12/17 — THERE’S STILL TIME! Look for the Icon to Get It by Christmas!
ThinkGeek, 12/18 — We’ve got last minute gift ideas + final shipping countdown!
Costco Wholesale, 12/18 — Gift Baskets & More – Order these items by 11:59 PM PST on 12/19 to receive on or before 12/24!
Furniture.com, 12/10 — Our Best for YOUR Guests!
Kohler, 12/13 — Ho Ho Home. Update Your Home For the Holidays
Horchow, 12/18 — Fast food: Order your Christmas dinner here & now! Time is running out!
Nike, 12/25 — Use Your Gift Card: Shop the Season’s Best
Victoria’s Secret, 12/25 — Merry Christmas! Psst… E-Gift Cards still available!
Home Depot, 12/25 — Forget a Gift? eGift Cards Have You Covered
Walgreens, 12/25 — Merry Christmas – we’re here for you. Most stores open 8am-10pm
Zulily, 12/256 — That moment when Christmas is over
FansEdge, 12/26 — 25-70% Off Clearance = Gifting Yourself What You Really Wanted
Lands’ End, 12/26 — Get what you really wanted in our Great Winter Sale!
Drs. Foster & Smith, 12/26 — Did Santa Paws Missing Something?
Uncommon Goods, 12/26 — S.A.L.E. (Santa Always Loves Extensions)
Feeding America, 12/26 — 2015 Is Ending. But Hunger Isn’t.
Lululemon, 12/17 — she’d love to get into our pants
Wine.com, 12/2 — The #1 Wine of 2015 is…
Art.com, 12/9 — Introducing Pantone’s Color Of The Year
Jetsetter, 12/9 — Why Your Passport Could Be Denied in 2016…

New posts on EmailMarketingRules.com

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My Top 5 Favorite Apology Emails

The Last Word on November 2015

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