Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions.

In this series of free on-demand webinars, we’re discussing a number of common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 27-minute webinar, we’re looking at common questions about email frequency and list building, including…

• How can we send our subscribers more email?
• How can we attract more subscribers?
• How much did we grow our email list?

In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you want, and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.

>> Watch the free on-demand webinar on Oracle’s Modern Marketing Blog

The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta.

The unknown is whether those behaviors will stick. Human behavior is incredibly elastic after all. However, some consumer behaviors have already permanently shifted because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses, remote working, travel restrictions, social distancing, supply chain disruptions, and other aspects of COVID-19 pandemic. And the longer these conditions last, the sticker all of these consumer changes will become.

Consultants and analysts at Oracle CX Marketing Consulting and Oracle Data Cloud see significant shifts in consumer preferences around:

• Consumer products brands
• Retail store brands
• Shopping channels
• Work environments

For all the details on how each of those have been affected…

>> Read the entire post on Oracle’s Modern Marketing Blog

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.

In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation capabilities and how to move from a siloed/departmental approach to a cross-channel approach.

For B2B audience building, she talks about how to achieve cross-channel data aggregation and how to reinforce your data acquisition by collecting communication preferences and profile data, doing progressive profiling, and taking other steps. For B2B segmentation, she discusses how to make more data-driven decisions and how to optimize and test on an ongoing basis.

>> Read the full post on Oracle’s Modern Marketing Blog