LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

I join Kerel Cooper and Nick Dujnic, co-hosts of LiveIntent’s Real Time Banter podcast, to talk about how email behavior has changed during the coronavirus pandemic and what those changes mean for marketers. Watch to hear insights on: How content consumption has changed during the pandemic How email behaviors like open times…

How Coronavirus Has Shifted Consumer Preferences

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic…

8 Email Marketing Improvements to Make During Slow Periods

8 Email Marketing Improvements to Make During Slow Periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during…

Holiday Marketing Quarterly: Second Quarter 2020 Checklist

Q2 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

Bringing More of Your Data Together for B2B Audience Building and Segmentation

Bringing More of Your Data Together

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this…

Holiday Marketing Quarterly: First Quarter 2020 Checklist

Oracle's Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

How to Turn Email Addresses on File into Opt-Ins

Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins

Everyone wants more subscribers who are regularly converting. While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. Thankfully, there are many other paths open to marketers to achieve their goals when they take a step-by-step approach to maximizing their email…

Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential

Maximizing Your Email Audience Potential: Optimizing Your Email Signup Forms

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary. In this post, she breaks down all…

Holiday Marketing Predictions: What to Expect This Year

Holiday Marketing Predictions: What to Expect This Year

Every holiday season is a little different because of a variety of factors, including technology trends, consumer sentiment, and the timing of the calendar. Oracle Marketing Cloud (OMC) Consulting’s experts share their thoughts and predictions on how this holiday marketing season will be different from past ones. Our predictions this year revolve…

Email Marketing Isn’t Owned Media—It’s Granted Media

Email Marketing Isn’t Owned Media—It’s Granted Media

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. Some of you might…

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