Email Marketing Rules5 Ways to Generate More Loyalty & Email Signups
The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences. In addition to needing to collect more email addresses as identifiers, they need the zero- and first-party data these programs generate to improve targeting and personalization across all their advertising and marketing efforts.
Here are five ways to boost your loyalty and email signups:
- Sell the benefits of signing up
- Make your signup forms simpler
- Make your signup forms more user-friendly
- Make your signup forms more prominent
- Use many subscriber acquisition sources
For more details on each of those…
>> Read the full article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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