The Last Word on September 2015

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

3 Market Forces to Master in the Pursuit of the Individual Customer (Adweek)

How The New York Times Gets 70% Email Open Rates (Contently)

How Much Revenue Does Email Drive? (eMarketer)

Consumers Refuse to Be Part of the Same Crop [Infographic] (DM News)

5 Holiday Shopping Trends to Watch in 2015 (Think with Google)

Hybrid Collapsible Menu For Email (FreshInbox)

DMARC: Monitor & secure your email delivery (Postmark)

Insightful & entertaining tweets

@iamacyborg: Data-shamed, economists are turning an influential email into an experiment about bias #Emailgeeks #Emaildesign

@EmailSnarketing: The pope’s visit is really just a segmented lapsed members re-engagement campaign

@LisaMDick: Spend 10-15% of your time exploring new things to do. Love the encouragement to really think! #CUG15

Noteworthy subject lines

Expedia, 9/1 — Labor Day car-rental deals, 9/2 — September is Prostate Cancer Awareness Month – Show Your Support and Save 20% OFF Sitewide!
Pier 1 Imports, 9/2 — Because Santa can’t do it alone.
Tiny Prints, 9/20 — Introducing Our 2015 Holiday Collection
Lego, 9/2 — Count down to the holidays with Lego® Advent Calendars!
Victoria’s Secret, 9/14 — Flash sale! 9-11pm EST tonight
Hayneedle, 9/11 — Office-bedroom ideas + porch seating, wine racks & more.
Express, 9/14 — 1 red suit, 5 ways to wear it.
Gander Mountain, 9/11 — Columbia – Gear That Is Versatabulous.
Barneys New York, 9/17 — Spend and You Shall Receive: Purple Card is Happening Now
Drs. Foster & Smith, 9/11 — Is your pet at risk for Urinary Incontinence?
Walmart, 9/17 — Which college has the most spirit? Watch the video.
GNC, 9/2 — Are You in the 90%? Find Out & Save BIG on Top Brands
AutoAnything, 9/1 — Products You Love + Free Shipping = No Regrets
The Museum of Modern Art, 9/9 — Be the first to see Picasso Sculpture
Restoration Hardware, 9/3 — Introducting RH TEEN. Arriving Soon.
Apple, 9/24 — iPhone 6s. Get it at the Apple Store tomorrow.
Horchow, 9/9 — OOPS! We’ve fixed the problem. Don’t miss 25%-30% off entire site!
Neiman Marcus, 9/11 — Oops! The site is back up: Up to 75% OFF is now extended!
Neiman Marcus, 9/12 — Be one of our Spring 2016 Faces of Beauty!
Applebee’s, 9/16 — Chad, Will you be featured on our Instagram?
Gander Mountain, 9/2 — Sign Up for Text Alerts from Gander Mountain – Special In-Store Offer!
Express, 9/17 — Street style inspired by #NYFW + 20% off just for texting us!
Dunkin’ Donuts, 9/2 — Chad, Update Your Dunkin’ app
Ann Taylor, 9/14 — Don’t Skip This Email…

New posts on

Email Is Vital to a Sharing Strategy

Infographic: Creating Memorable, Shareworthy Email Experiences

The Pros & Cons of the New ‘Block’ Button from Gmail

4 Characteristics of Contextually Aware Emails

‘The Email Episode’ of Salesforce’s new Marketing Cloudcast

The Benefits and Challenges of Interactive Emails

The Last Word on August 2015

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