The Last Word on February 2018

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

The Seven Hidden Measures Of Email Deliverability (MediaPost)

Are You Distracted by the Wrong Email Metrics? (Iterable)

The six challenges every email marketer must face (Econsultancy)

Insightful & entertaining tweets

Noteworthy subject lines

Nike, 2/9 – Show your Team USA colors
Nike, 2/13 – Chloe Kim: On top of the world
Fans Edge, 2/21 – Root For Olympic Gold In The Right Gear
Chili’s, 2/8 – $35 Valentine’s Deal for Two
ModCloth, 2/9 – You don’t have to wait for Valentine’s Day…
Victoria’s Secret, 2/13 – READY FOR TOMORROW?
Godiva Chocolatier, 2/13 – Need Last-Minute Valentine’s Gifts? Our Stores are Open Late!
Clinique, 2/5 – Share the love. FREE kits for two with purchase.
J.Crew, 2/10 – Your winter getaway inspiration, this way…
Hayneedle, 2/9 – Still hibernating? Time for a new bed!
Hayneedle, 2/24 – Indoor/outdoor dining faves – are you in or out?
Olive Garden, 2/21 – Get 10% off all online orders through Sunday!
White House Black Market, 2/6 – We Think This Pant Is Pretty Perfect…
Banana Republic, 2/8 – Zero Gravity Denim: comfortable, contouring, lifting.
Brooks Brothers, 2/10 – Stretch Advantage Chinos 3 ways
Horchow, 2/10 – Gold Tones: On-trend looks you want now
AutoAnything, 2/25 – The Results Are In….Meet Our 6 Best Sellers
Saks Fifth Avenue, 2/24 – Obsessed with beauty? Discover our Beauty Rewards program
Pier 1 Imports, 2/15 – You’re invited to Sip & Shop!
Michaels, 2/28 – Set an Alarm: 3PM – Close Bonus Coupon + Get in on the Slime Trend
Crutchfield, 2/8 – Our guides to headphones, wireless surround sound & more
Saks Fifth Avenue, 2/15 – What our Fashion Director is packing for London Fashion Week
Uncommon Goods, 2/5 – Because Six Stars Isn’t a Thing
ASPCA, 2/13 – Send Your Kitty-gram Today!

New posts on

2018’s Email Marketing Priorities and Budget Changes

13 Email A/B Testing Mistakes

The Last Word on January 2018

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