The Last Word on January 2018

Posted by Chad S. White on February 5, 2018

Must-read articles, posts & reports

Why marketing technology is sucking the life out of the marketing profession ({grow})

How a Different From Name Can Hurt Your Engagement (Return Path)

Ten Tips for Giving More Effective Creative Feedback (The Optimization Shop)

Why Microsoft Email Spam Reports Are Increasing (SendGrid)

The Future of email marketing – 2018 edition (EmailMonday)

Pictureless perfect: how to build emails which look good when images are blocked (Display Block)

Email showdown: Verizon vs. AT&T vs. T-Mobile (Emma)

Microsoft using the List-Unsubscribe header (Word to the Wise)

Insightful & entertaining tweets

SuperMailQuest: An interactive email game by @otherside_uk https://t.co/61yds9oqJj #emailgeeks

— Kevin Mandeville (@KevinMandeville) January 4, 2018

Your child might be texting about coding html emails. Know the signs.

LMAO – Leave me alone Outlook
HTH – Huh? <th>?
BRB – Big rendering bug
TBH – That broke Hotmail
WTF – Writing tables forever
LOL – Looked Ok in Litmus
OMG – Only mangles Gmailapp#emailgeeks

— Elliot Ross (@iamelliot) January 31, 2018

Just spent all afternoon mapping out a crazy automation that’ll end up having 37 queries…. and my brain feels very happy/fulfilled. #yayspreadsheets

— Email Snarketing (@EmailSnarketing) January 2, 2018

Has anyone pulled off Solitaire in an email yet? That’s when we’ll know interactive email has truly arrived.

— Alex (@alexcwilliams) January 9, 2018

Noteworthy subject lines

Anthropolie, 1/1 — Bonne année!
REI, 1/2 — What’s Your But?
FansEdge, 1/3 — Burn Off The Holiday Meals With New Workout Apparel!
Threadless, 1/1 — Get $15 New Year’s resolution designs!
katespade, 1/1 — i resolve to…celebrate every day.
Crutchfield, 1/1 — 18 cool products for 2018
Pier 1 Imports, 1/2 — Only the best under $20.18
J.Crew, 1/3 — 11 cozy new arrivals for 2018 (aka the Year of the Chill)
FansEdge, 1/5 — BURR! Break Out The Heavy Stuff!
REI, 1/18 — A Better Grip on Ice
Feeding America, 1/5 — East Coast families are blanketed in snow and ice. Help Now.
AutoAnything, 1/5 — Weather Alert = Sales Alert | Winter Essentials on Sale
Ninety Nine Restaurants, 1/5 — Chad, We’ve Got a Snow Day Special for You
Jetsetter, 1/5 — 10 Best Beaches to Visit in January
The North Face, 1/3 — Build your ultimate kit for the slopes…
Neiman Marcus, 1/11 — Pre-order spring looks now
Neiman Marcus, 1/18 — What to wear on Valentine’s Day
Victoria’s Secret, 1/28 — V-Day? More like ME-Day…
Crate and Barrel, 1/18 — 10 of our most popular sofas, now in XL.
Carnival Cruise Line, 1/24 — Get your grub on with this FREE recipe (video inside)
Sony Electronics, 1/5 — You Don’t Want to Miss CES This Year | Big News from Sony
Gander Outdoors, 1/10 — Shop the new GanderOutdoors.com
Make-A-Wish, 1/10 — Introducing the Make-A-Wish podcast – Listen now
Uncommon Goods, 1/20 — Strong Women Keep Marching
AutoAnything, 1/18 — If They Ask…“It Was on Sale”
Uncommon Goods, 1/8 — The most adorable email you’ll get all day
katespade, 1/10 — this bag will have you floating into the new year like…