The Last Word on July 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

Maybe It’s Time To Redefine ‘The Store’ (Forbes)

The World’s Top 50 Email Marketing Influencers (Vocus)

What’s Next For Inbox Placement? (MediaPost)

The Ultimate Guide to Email Image Blocking (Litmus)

How we made the #emailweekly newsletter (Email Design Review)

A Purchased List is a Dead List (MailChimp)

Gmail Please Fully Support The Style Tag #CanHasStyle [Pls Tweet!] (FreshInbox)

Insightful & entertaining tweets

@iamelliot: OH: it takes special effort to make a plain text email not-responsive, so well done for that

@DelaQuist: Here’s why you still need human supervison in an automated world?

Great additions to the Swipe File pinboards

Lenovo explains reason for Christmas in July in email sent on 7/18/14 >> View the pin

Michael’s 2-email welcome series sent in 5/2014 >> View the pin

Hipmunk honeymoon infographic email sent on 7/17/14 >> View the pin

Moosejaw polar vortex newsjacking email sent on 7/29/14 >> View the pin

Noteworthy subject lines

TigerDirect, 7/20 — Xmas in July 48-Hour Hi-Definition Special: $449 50″ 1080p LED TV w/ Soundbar + Free Shipping‏
Lenovo, 7/18 — Merry Christmas in July! We got you something…
Petco, 7/18 — ➔ B L A C K F R I D A Y I N J U L Y… ‏
Target, 7/11 — Black Friday in July? It is so on.
Victoria’s Secret, 7/7 — Monday after a long wknd 🙁 Open for : )
Levi’s, 7/3 — Baseball. Apple pie. Levi’s® jeans. (+ up to 30% off)
Threadless, 7/4 — Be careful… This email contains fireworks., 7/4 — It’s Party Time: Celebrate America with 15% off Made in the USA items!
Under Armour, 7/4 — Honor Our Heroes On The 4th…& Every Day
babyGap, 7/4 — Take a break from the BBQ (new stuff is here…)
Jetsetter, 7/3 — Party in the USA
Gilt, 7/4 — BOOM. Up to 80% off. 70+ sales. Go 4th and celebrate.
Ikea, 7/4 — Get them ready for college with our online flyer!
Dillards, 7/28 — Don’t miss our catalog: Your Back to Campus Guide
The North Face, 7/13 — #PacksInAction
JCPenney, 7/25 — #LoveItForSchool Sale + $16.99-$19.99 Arizona jeans
Swiss Colony, 7/8 — What I Ate on My Summer Vacation
J. Crew, 7/7 — Sales are the best. Sunburns are the worst.
Pier 1 Imports, 7/28 — Deck out your sundeck.
Kate Spade, 7/17 — what’s piquing your pinterest?
GNC, 7/29 — Do You Know Your Protein Number? Join Over a Million Who Do, 7/31 — Contact us today for design help!
P&G Everyday, 7/13 — Guilty of over-apologizing? Check out this video #ShineStrong
Express, 7/7 — Introducing Kate Upton for #ExpressJeans
Threadless, 7/21 — Can a magic eraser eliminate this weekend’s questionable decisions?

New posts on

Replay of ‘The 5 Trends behind the 2014 Best of the Email Swipe File’ #Webinar Available

Getting Subscribers One Click Closer to Checkout

2014 Email Marketing Holiday Calendar

Put a Dollar in the #EmailSwearJar

The Common Thread

Crowd Favorites from the Swipe File: June 2014

Infographic: Mobile-Friendly Disconnects

The Last Word on June 2014

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