The Last Word on July 2014
Must-read articles, posts & whitepapers
What’s Next For Inbox Placement? (MediaPost)
How we made the #emailweekly newsletter (Email Design Review)
A Purchased List is a Dead List (MailChimp)
Insightful & entertaining tweets
@iamelliot: OH: it takes special effort to make a plain text email not-responsive, so well done for that
Great additions to the Swipe File pinboards
Lenovo explains reason for Christmas in July in email sent on 7/18/14 >> View the pin
Michael’s 2-email welcome series sent in 5/2014 >> View the pin
Hipmunk honeymoon infographic email sent on 7/17/14 >> View the pin
Moosejaw polar vortex newsjacking email sent on 7/29/14 >> View the pin
Noteworthy subject lines
TigerDirect, 7/20 — Xmas in July 48-Hour Hi-Definition Special: $449 50″ 1080p LED TV w/ Soundbar + Free Shipping
Lenovo, 7/18 — Merry Christmas in July! We got you something…
Petco, 7/18 — ➔ B L A C K F R I D A Y I N J U L Y…
Target, 7/11 — Black Friday in July? It is so on.
Victoria’s Secret, 7/7 — Monday after a long wknd 🙁 Open for : )
Levi’s, 7/3 — Baseball. Apple pie. Levi’s® jeans. (+ up to 30% off)
Threadless, 7/4 — Be careful… This email contains fireworks.
Furniture.com, 7/4 — It’s Party Time: Celebrate America with 15% off Made in the USA items!
Under Armour, 7/4 — Honor Our Heroes On The 4th…& Every Day
babyGap, 7/4 — Take a break from the BBQ (new stuff is here…)
Jetsetter, 7/3 — Party in the USA
Gilt, 7/4 — BOOM. Up to 80% off. 70+ sales. Go 4th and celebrate.
Ikea, 7/4 — Get them ready for college with our online flyer!
Dillards, 7/28 — Don’t miss our catalog: Your Back to Campus Guide
The North Face, 7/13 — #PacksInAction
JCPenney, 7/25 — #LoveItForSchool Sale + $16.99-$19.99 Arizona jeans
Swiss Colony, 7/8 — What I Ate on My Summer Vacation
J. Crew, 7/7 — Sales are the best. Sunburns are the worst.
Pier 1 Imports, 7/28 — Deck out your sundeck.
Kate Spade, 7/17 — what’s piquing your pinterest?
GNC, 7/29 — Do You Know Your Protein Number? Join Over a Million Who Do
Furniture.com, 7/31 — Contact us today for design help!
P&G Everyday, 7/13 — Guilty of over-apologizing? Check out this video #ShineStrong
Express, 7/7 — Introducing Kate Upton for #ExpressJeans
Threadless, 7/21 — Can a magic eraser eliminate this weekend’s questionable decisions?