Webinar: Adapting to Consumers’ New Definition of Spam

Register for the free webinar on Nov. 16 at 1pm ETConsumer attitudes toward spam continue to shift dramatically, which in turn demands that brands make an equal shift in their email marketing strategies.

In this webinar, we’ll share findings and advice from our Adapting to Consumers’ New Definition of Spam report, which is based on a joint Litmus-Fluent survey of more than 1,300 American adults.

Join Jordan Cohen, Chief Marketing Officer of Fluent, and I on Wednesday, Nov. 16, at 1 pm ET as we discuss:

  1. Consumers’ broadening definition of spam
  2. How consumers interact with the spam folder
  3. The blurring of the motivations for complaints and unsubscribes
  4. Consumers’ mobile inbox triaging behavior
  5. How millennials’ unsubscribe and complaint behavior differs from other age groups
  6. Their picks for the best ways to reduce spam complaints and unsubscribes

>> Register for the free webinar

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