Webbula: Promotional Tab vs. Primary Tab in Gmail
Some marketers worry a lot about whether their emails land in their subscribers’ Primary tab or Promotions tab in Gmail. To get a sense of whether marketers’ worry with worthwhile, Webbula reached out to me and six other email marketing experts to get our takes.
For my part, I think concerns about tabs are way overblown—and there seems to be a high level of agreement among all the contributors.
To watch my 3-minute video response, as well as the videos from the other six experts…