Webbula: Promotional Tab vs. Primary Tab in Gmail

Promotional Tab vs Primary Tab

Some marketers worry a lot about whether their emails land in their subscribers Primary tab or Promotions tab in Gmail. To get a sense of whether marketers worry with worthwhile, Webbula reached out to me and six other email marketing experts to get our takes.

For my part, I think concerns about tabs are way overblown—and there seems to be a high level of agreement among all the contributors.

To watch my 3-minute video response, as well as the videos from the other six experts…

>> Visit the Webbula Blog

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