Mobile-Targeted Design: The Next Step after Mobile-Friendly

View all of Chad's MediaPost columnOn the sliding scale of mobile-friendliness, most brands are just getting a firm grasp on mobile-optimized email design. As much talk as there is about responsive design, adoption is relatively low in most industries (although next year will be an entirely different story). But as brands plot their jump from mobile-optimized to responsive design, they should keep in mind the next notch in the scale beyond that: mobile-targeted design.

Being mobile-targeted means your email content not only looks different on mobile devices than it does on desktops, the content itself is different…

>> Read my entire Email Insider column on

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