Email Marketing RulesMobile-Targeted Design: The Next Step after Mobile-Friendly
On the sliding scale of mobile-friendliness, most brands are just getting a firm grasp on mobile-optimized email design. As much talk as there is about responsive design, adoption is relatively low in most industries (although next year will be an entirely different story). But as brands plot their jump from mobile-optimized to responsive design, they should keep in mind the next notch in the scale beyond that: mobile-targeted design.
Being mobile-targeted means your email content not only looks different on mobile devices than it does on desktops, the content itself is different…
>> Read my entire Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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