Loyalty: KPIs that Go Beyond the Transaction
While loyalty programs are ultimately about growing revenue, generating lift, and driving frequency, that doesn’t mean transactions are all you should be measuring. In fact, if that is your only key performance indicator, then you’re almost certainly dampening the growth of your loyalty program.
To learn about 4 important loyalty program goals you won’t be able to optimize for if you’re only looking at transactions…
>> Read the entire post on Oracle’s Modern Marketing Blog