The Last Word on June 2014

The Last WordA roundup of email marketing articles, posts, tweets and examples you might have missed last month…

Must-read articles, posts & whitepapers

CASL’s Impact on Email Marketers (ClickZ)

Blacklists: The Ultimate Guide (Return Path)

All Senders Get Blacklisted, But Smart Ones Manage Risk (MediaPost)

Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site (MarketingSherpa)

Insightful & entertaining tweets

@industrycanada: Fact: If you have consent, you can keep sending #emailmarketing messages after July 1. Details: #CASL

@jeremywaite: “Permission Marketing = Measuring how many people would complain if they didn’t receive your message”. Seth Godin

@mparkerbyrd: Oh lord. May the odds be ever in our favor. “Fire OS features a robust Outlook e-mail experience.” #emailmarketing

@becskr: It only takes one bad email in financial services to destroy trust.

@alexcwilliams: Not a recommended subject line approach.

@idiot: In case you were wondering what Big Data is:

Great additions to the Swipe File pinboards

Piperlime mobile-friendly “top 10” email sent 3/4/14 >> View the pin

Mini USA re-engagement email sent 5/2014 >> View the pin

Vera Bradley email series tied to blog content sent 4/24–5/7 >> View the pin

American Apparel animated gif email sent on 10/3/12 >> View the pin

Noteworthy subject lines

FansEdge, 6/26 — USA Advances! Refresh Your Gear Now!
JCPenney, 6/26 — USA advances! Celebrate with extra savings
Lenovo, 6/25 — Bringing the heat like Portugal. Too soon?
Peet’s Coffee & Tea, 6/9 — Kick Off the World Cup with Brazil Yellow Bourbon + Father’s Day Gifts: Las Day FREE Shipping to California
Pier 1 Imports, 6/20 — Find everything you need to celebrate America’s birthday in style.
Walmart, 6/20 — Tablets from $69 + more budget-boosting tech for college.
Kate Spade, 6/4 — hey daddio! the jack spade father’s day gift guide is here
Under Armour, 6/8 — We’re Making Father’s Day Easy For You, 6/8 — Our Top 6 Picks for Father’s Day
Nikon Store, 6/4 — 3 Great Deals for 1 Great Dad
Carnival Cruise Lines, 6/9 — The Gift Dad Deserves… Special Offer Inside!
J.Crew, 6/2 — Open this or we’ll tell your father
Horchow, 6/2 —FREE $500 gift card? Open NOW — you only have 2 days!
LegoShop, 6/3 — FREE Exclusive Balloon Cart with your purchase!
Clinique, 6/8 — Special preview for our best customers.
Michaels, 6/9 — Get Your Photos Out of Your Phone & Into Our Frames
Ann Taylor, 6/2 — 3 Ways To Wear Our Flirty Skirt…
Adidas, 6/8 — Bring Your Individualism. Break the Rules. Be Originals.
Monterey Bay Aquarium, 6/26 — #CephalopodWeek: Join in the Fun!
Express, 6/9 — Want to see the party dress everyone’s wearing?
J.Crew, 6/6 — 17 things for your beach bag
Lands’ End, 6/10 — Beach Living + up to 40% off = Paradise
Pier 1 Imports, 6/16 — Splash some color on the table for a summer pool party.
Victoria’s Secret, 6/3 — Because your closet asked (sale: up to 50% off!)
Lululemon, 6/2 — spiders, grilling, and driving lessons…
Threadless, 6/9 — A is for AC/DC, B is for Bob Marley, and C is for…

New posts on

A DEFCON Guide to Responding to Email Marketing Mistakes

4th Swipe File Pinboard Launched: The Mobile Swipe File

COI or COIL: Every Opt-In Should Be Confirmed

Join Me for an #ETcafe about the 2014 Best of the Email Swipe File

Crowd Favorites from the Swipe File: May 2014

The Last Word on May 2014

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