Email Marketing, Data Breaches & Tightening Regulations?
The email marketing, privacy, and security landscapes have changed significantly since 2003, when the CAN-SPAM Act was passed. Email marketing has heated up, while privacy and security have melted down.
While at The Email Design Conference, I had the opportunity to sit down and interview James Koons, dotmailer’s chief privacy officer. We discussed how email marketers can help minimize the damage from data breaches and why they should care about CASL. James also made the case that marketers shouldn’t be so sure that CAN-SPAM won’t be overhauled in the years ahead.
We put the question of a CAN-SPAM revamp to marketers and they were almost evenly split between those who think it will be strengthened and those who think it will stay largely unchanged.