The Last Word on October 2013

The Last WordA roundup of articles, posts, tweets and emails you might have missed last month…

Must-read articles, posts & whitepapers

“Free” is not a Dirty Word (and 4 other Subject Line Findings) (Return Path)

The Current State of Mobile 2013 Q3 (Spectacular Stats) (The Mobile Marketer)

The Email Design Conference 2013 San Francisco — 30 Email Dev Tips from Strangers! (Dev Tips For Designers)

Email Beats Social Networks for Online Offer Sharing: Study (AdAge)

There’s more love for marketing emails than you think (Smart Insights)

Infographic: Consumers’ Love-Hate Relationship with the Shopping Cart (DM News)

8 effective email marketing strategies, backed by science (Buffer)

Christmas and holiday email marketing 2013 (Smart Insights)

Don’t Let Holiday Hysteria Harm Your Email Program in 2014 (ClickZ)

Insightful & entertaining tweets

@jesuisandrea: Love this quote from @cstudabaker @litmusapp #TEDC13 pic.twitter.com/CHUCfDlViX

@trendlinei: Columbia goes responsive, more retailers are coming around… http://t.co/uM55nETi9w

@emailrocks: “I don’t care about big data – we can’t even do small data right” via @mitchjoel #LCMC13

@somniphobe: Smarketing may be my favourite new word. – @jaybaer  #lcmc13

@StephanieSAM: Whatever phone your CEO owns, test that one for #emailmarketing rendering. Good advice from Wacarra @Responsys #DMA13

@Sam_CMUK: Things I never thought I’d witness: A round of applause for styled ALT text! #TEDC13

Great additions to the Email Swipe File pinboard

Best of the Best email sent on 8/19/13 >> View the pin

Warby Parker email sent on 10/24/13 >> View the pin

Apple email sent on 10/24/13 >> View the pin

Kiva email sent on 10/10/13 >> View the pin

Noteworthy subject lines

FansEdge, 10/31 — The Red Sox are World Series Champs!
Tiffany & Co., 10/28 — Discover the New Tiffany.com‏
Staples, 10/20 — The new staples.com is HERE!
GameSpot, 10/10 — See the new GameSpot‏
Saks, 10/9 — Now Online! Shop saksoff5th.com‏
Home Depot, 10/31 — Updates for the Holidays | From Boring to Blissful‏
Sephora, 10/29 — A girl can dream: GIFTaculars‏
SkyMall, 10/25 — Have You Thought Much About the Holidays? Save 15% Today!
Restoration Hardware, 10/25 — Our Holiday Gift Collection. 150+ Pages of Curated Gifts.
Crate & Barrel, 10/21 — Our Christmas ornaments are here.
The Container Store, 10/20 — Our Gift Wrap Wonderland is HERE!
Pier 1 Imports, 10/18 — Sparkle: Now available in small, medium and large.
Banana Republic, 10/18 — A sneak peek at holiday style.
Tiny Prints, 10/13 — Order Holiday Cards Early, Save 20% + Free Shipping‏
Michael’s, 10/12 — Learn How to Make the Perfect Holiday Gift‏
Neiman Marcus, 10/8 — The Christmas Book is here‏
Chili’s, 10/14 — Support the Movement. Thank a Veteran Today.
Boston Market, 10/4 — A special offer for Military and Federal employees!
Banana Republic, 10/12 — Fall favorites for 9 to 5 to 9.
REI, 10/1 — Meet Our New CEO, Jerry Stritzke‏
Victoria’s Secret, 10/29 — It’s on! #SecretRewardCard‏
Lenovo, 10/10 — A #betterway arrives Oct 30
Zulily, 10/1 — #trending now: Ava Loves Olli, and more‏

Most popular posts on EmailMarketingRules.com last month

1. The Many Uses (and 2 Drawbacks) of Animated Gifs

2. Are You Giving Those Who Unsubscribe the Cold Shoulder?

3. Happy Birthday, Dear Subscriber #Infographic

4. The One-Two Punch of Subject Lines and Preheaders

5. B2C Brands Sent Subscribers 13.1 Emails on Average during September 2013

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