Summer Edition of the Email Marketer’s Holiday Planning Checklist

Holiday planning for retailers is almost a year-round endeavor, but it starts getting serious during the summer months. To help retailers plan their email marketing campaigns, I’m writing a series of holiday planning checklists for Internet Retailer Magazine, the first of which is live now.

In it, I advise retailers to:

• Adopt a mobile-friendly email design
• Make mobile-friendly improvements to your website
• Launch a cart abandonment or browse abandonment email
• Warm up new IP addresses for the holiday season
• Test your online email signup forms
• Review your email opt-in calls-to-action for your stores and call centers
• Identify opportunities to improve your holiday messaging
• Explore your swipe file
• Start on the “dream big” email now

For the full details on each of these recommendations, which include a lot of tips and stats just for retailers…

>> Read the full article on InternetRetailer.com.

And for even more holiday planning advice, check out our 2014 Email Marketing Holiday Calendar.