Summer Edition of the Email Marketer’s Holiday Planning Checklist

Internet_Retailer_logoHoliday planning for retailers is almost a year-round endeavor, but it starts getting serious during the summer months. To help retailers plan their email marketing campaigns, I’m writing a series of holiday planning checklists for Internet Retailer Magazine, the first of which is live now.

In it, I advise retailers to:

  • Adopt a mobile-friendly email design
  • Make mobile-friendly improvements to your website
  • Launch a cart abandonment or browse abandonment email
  • Warm up new IP addresses for the holiday season
  • Test your online email signup forms
  • Review your email opt-in calls-to-action for your stores and call centers
  • Identify opportunities to improve your holiday messaging
  • Explore your swipe file
  • Start on the “dream big” email now

For the full details on each of these recommendations, which include a lot of tips and stats just for retailers…

>> Read the full article on

And for even more holiday planning advice, check out our 2014 Email Marketing Holiday Calendar.

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