Planning for a Hard-to-Plan-for 2020 Holiday Season
Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, with expectations of a second wave of coronavirus outbreaks and restrictions, most countries around the world slipping into recession, and global supply chains disrupted, it will be extra challenging.
Regardless, this year’s holiday marketing goal is the same as any other year: Every company must do their best to plan based on the information they have and then remain as flexible as possible to make adjustments along the way so they can maximize their holiday sales.
Based on research and analysis performed by Oracle CX Marketing Consulting, Head of Strategic & Analytic Services Clint Kaiser expects the following the 2020 holiday season:
- Significant risks to the customer experience
- Mobile will continue to grow in importance
- Communication will be even more important
For each of these anticipated challenges, Clint provides three to five action items to help you overcome them. For a full exploration of each of these…