Optimizing Your Email Signup Forms to Maximize Your Email Audience Potential
Posted by Chad S. White on November 19, 2019

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email signup forms and processes that are as friction-free as possible, says Oracle Marketing Cloud Consulting’s Kaiti Gary.
In this post, she breaks down all the major elements that go into creating high-performing, low-friction email signup forms, including…
- Casting a wide net, so you have email signup forms in all the places where high-quality subscribers gather
- Communicating the benefits of signing up, because no one is excited to “Sign up for email” or “Join our email list.”
- Making it easy, because even people who are interested are in a hurry and can get distracted or deterred by forms that are confusing or any longer than they need to be
In addition to exploring each of those issues in detail, Kaiti doesn’t lose sign of the need to make email signup forms compliant and safe. She talks about ensuring that you’re following laws, like Canada’s Anti-Spam Law (CASL), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, 2020. She also discusses how to ensure you’re protecting your sender reputation.
For all the details on how to optimize your email signup forms…
>> Read the full post on Oracle’s Modern Marketing Blog
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.>
Chad S. White
Head of Research
Oracle CX Marketing Consulting
and
Author of the book
Email Marketing Rules
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