My Top 5 Favorite Apology Emails

Read all of Chad's Marketing Land columnsEmail marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick of a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst.

When trying to recover from an email marketing mistake, your action plan may include sending an apology email. A good apology email does 3 things:

  1. Says that you’re sorry
  2. Explains what went wrong (and perhaps provides reassurances that it won’t happen again and, if appropriate, that no data was compromised)
  3. Gives subscribers a reason to forgive you

With that in mind, here are my top 5 favorite apology emails from over the years…

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