My 15 Minutes with Google Glass

Chad White attempting to operate Google GlassI recently got my hands on a Google Glass, thanks to intrepid Glass Explorer and fellow ETer Jeff Rohrs, who has already written extensively about his experiences with the wearable device. I wanted to share some of my impressions as well, plus a cross-channel marketing takeaway.

First, this is clearly a beta product. Google Glass is not market-ready. The form factor is clumsy and the navigation is non-intuitive, limited and frustrating. It takes a combination of voice and hand and head movements to fully operate it; navigation can be hijacked by other voices nearby; and the using Glass can make you look pretty ridiculous—Exhibit A: This photo of me.

Second, the apps that it launched with are…

Read my entire post on the ExactTarget blog >>

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