More Insights on Birthday Email Programs
Our Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands:
- A lack of follow-up on birthday email offers.
- Too many birthday offers involved printing out coupons.
- Some brands promised birthday emails but didn’t follow through.
- Don’t ignore the other birthdays in your subscribers’ lives.
- Subject line trends from birthday emails.