More Insights on Birthday Email Programs

0413 Olive Garden - birthdayOur Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands:

  1. A lack of follow-up on birthday email offers.
  2. Too many birthday offers involved printing out coupons.
  3. Some brands promised birthday emails but didn’t follow through.
  4. Don’t ignore the other birthdays in your subscribers’ lives.
  5. Subject line trends from birthday emails.

>> Read the full post on the ExactTarget Blog

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