July Review & August Preview for the 2014 Email Marketing Holiday Calendar
Every month through January, we’ll be reviewing our predictions from the 2014 Email Marketing Holiday Calendar for last month and discussing what to expect this month in terms of holiday messaging trends.
In July, we predicted that major retailers would send their active subscribers 18 promotional emails during July—and we were right on target. Our panel of more than 100 retailers sent their subscribers 17.9 emails on average last month.
In August, we’re expecting retailers to again send their active subscribers around 18 promotional emails each. The amount of holiday messaging will be very low.