Infographic: 2016 Mobile-Friendly Email & Landing Page Trends
Consumer adoption of mobile devices and the accompanying shift in online behavior has consistently outpaced brands’ ability to deliver mobile-friendly behavior. But major progress has been made over the past year, according to joint research by Litmus and the Salesforce Marketing Cloud.
Our research found that mobile-friendly websites have become almost universal and that the adoption of mobile-friendly email design techniques accelerated over the past 12 months. We also found that the percentage of B2C brands with both mobile-friendly websites and mobile-friendly emails surged, significantly reducing the number of disjointed mobile experiences that consumers experience.
That’s the good news. The bad news is that all of this progress has recalibrated consumer expectations, making them hostile and punitive when they encounter emails and landing pages that aren’t mobile-friendly, according to joint research between Litmus and Fluent.
Our research, which is summarized in this infographic, details the progress that’s been made and highlights the growing risks for brands that have yet to embrace the Age of Mobile.