I’ll Be Talking Holiday Preparation on This Week’s #ETCafe Twitter Chat

I’ll be the guest for @ExactTarget’s #ETCafe Twitter chat this Thursday 11am-12pm EDT, where we’ll be discussing preparing for a successful 2013 holiday season. Here’s a preview of the questions that we’ll cover:

1. Have you reviewed the performance of your holiday email marketing campaigns from last year? What did that process entail?
2. Did you also review your campaign production and other processes to remove bottlenecks you hit last holiday season?
3. What surprised you most about last holiday season in terms of what you saw others doing or responses to your efforts?
4. What pre-holiday efforts (i.e., list hygiene, etc.) are you making to maximize the results of your holiday campaigns?
5. Are you testing any strategies or tactics during the back to school season in preparation for the holiday season?
6. How do you think mobile will affect your campaigns this holiday season?
7. How else do you think this holiday season will be different from last holiday season?
8. Do you have any favorite resources for holiday marketing insights and advice?

Follow the #ETCafe hashtag in your favorite Twitter application and be sure and add the hashtag to your tweet to participate.