How to Identify Companies that Value Email Marketing
When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US, we’d hoped to uncover differences between various geographic regions, industry verticals, and company sizes. And we did. But we also uncovered a number of characteristics that identify companies that value email marketing — and, in turn, email marketers.
In my latest Marketing Land column, I list the characteristics that impact email marketing salaries—both the ones that brands can’t control and, more importantly, the ones that brands do control. I also share an infographic that summarizes all of these characteristics.