Holiday Retail Design Tips #Video
Holiday email campaign planning is in underway. To help you with your email designs this holiday season, Andrea Smith, Design Lead for Content Marketing & Research, and I share tips in these four short videos:
Create Holiday Email Templates
Retail stores deck out their stores with festive displays to signal to shoppers that it’s time to start buying gifts. In this video, I discuss how you can send that same buying signal with a holiday makeover of your email template and share a couple of examples from retailers last year.
Send Mobile-Friendly Campaigns
If you’re not already employing mobile-friendly email campaigns, the upcoming holidays are a smart time to invest in and test out a more optimized approach. In this video, Andrea talks about targeting key shopping days for mobile-optimized design and shares past statistics to prove that it’s critical.
Communicate Customer & Gift Services
While many of your subscribers will be on the hunt for great holiday deals, some will use your emails to stay on top of order-by deadlines, store hours, gift wrapping, and other service-oriented information. In this video, I talk about how best to provide this information and share three examples from retailers last holiday season.
Focus on Simplicity
This year, it’s especially critical to focus on simplicity in email design as digital channels overwhelm consumers. In this video, Andrea shares three key ideas for keeping your messages short and helpful.