Email Marketing RulesGmail’s Decade-Long Evolution
In the approach to Gmail’s 10-year anniversary, I spoke with Direct Marketing News Associate Editor Elyse Dupre about Gmail’s impact on the email industry. One of the things that I told her is that Gmail has been a pretty tireless innovator—perhaps a little too much so for some marketers.
From her discussions with me and others, she wrote a great article outlining all the major changes at Gmail over the years and discussing the change’s impact.
>> Read “Growing Up Gmail: 10 Years of Email Marketing Lessons”
In a separate article, she wrote about eight ways that marketers can better target Gmail subscribers, with much of that advice applicable to subscribers at other ISPs too.
I’m a big fan of Gmail and their relentless focus on innovation and user-centricity. For more of my thoughts on a decade of Gmail, check out my column in Celebrating Gmail’s 10th Anniversary, which also includes great pieces by Carlo Catajan, Andrea Smith, Tom Sather, and Julie Brown.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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