Email Marketing RulesEmail Subscriber Lifecycle Strategies from the Swipe File
To maximize the value of an email relationship, you need to cater to your subscribers’ needs and wants throughout their entire subscriber lifecycle. My presentation at Connections today talked about the six stages of the subscriber lifestyle and shared research, advice, and examples pertaining to each stage.
Here’s my slide deck, followed by links to the resources that I refer to in it.
Email Marketing Rules (2nd Ed.)
>> Get details about the book on Amazon.com
The Swipe File
>> View the pinboards on Pinterest
Retail Touchpoints Optimized
>> Download the report via ExactTarget.com
Zillow acquisition example: mobile app
>> View in the Audience Growth Swipe File
Krispy Kreme acquisition example: Product packaging
>> View in the Audience Growth Swipe File
Olive Garden acquisition examples: Signup opportunities in restaurants
>> View example #1 in the Audience Growth Swipe File
>> View example #2 in the Audience Growth Swipe File
Home Depot acquisition example: Opt-in via e-receipt
>> View in the Audience Growth Swipe File
Noun Project acquisition example: Opt-in confirmation email
>> View in the Email Swipe File
State of Marketing 2014
>> Download the report via ExactTarget.com
Pinterest onboarding example: Welcome series
>> View in the Email Swipe File
Walmart onboarding example: Holiday-themed welcome email
>> View in the Email Swipe File
At the Tipping Point for Mobile-Friendly Email Design
>> Read on the ExactTarget blog
The Growing Adoption of Mobile-Friendly Email Design #Infographic
>> Read on the ExactTarget blog
Reliant engagement example: Personalized weekly summary email
>> View in the Email Swipe File
Hipmunk engagement example: Infographic email
>> View in the Email Swipe File
2014 Email Marketing Holiday Calendar
>> Download the guide via ExactTarget.com
American Apparel reengagement example: Reengagement email
>> View in the Email Swipe File
Pinkberry reengagement example: Mobile app reengagement email
>> View in the Email Swipe File
Lowe’s super-engagement example: Progressive profiling email
>> View in the Email Swipe File
ModCloth super-engagement example: Signup anniversary email
>> View in the Email Swipe File
Crate & Barrel super-engagement example: Post-purchase care instructions email
>> View in the Email Swipe File
Starbucks super-engagement example: Loyalty program milestone email
>> View in the Email Swipe File
Staples transition example: Unsubscribe page
>> View in the Email Swipe File
Democratic Congressional Campaign Committee transition example: Opt-out confirmation page
>> View in the Audience Growth Swipe File
Mini USA transition example: Re-permission email
>> View in the Email Swipe File
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
