Email Marketing Double-Dog Dares: Vol. 4

View all of Chad's MediaPost columnsSince email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas:

1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement into their delivery algorithms, you want your subscribers to open and click your emails—and perhaps share them with their networks and take other positive, trackable actions. Why not be up front about it?

Launch an annual, biannual, or quarterly activity email that…

>> Read my entire Email Insider column on

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