Don’t Forget Your Subscribers’ Signup Anniversaries

Signup Anniversary EmailsSignup anniversary emails, like most triggered emails, generate strong returns. They are similar to birthday emails, except you don’t need to know subscribers’ birth dates. Plus, you have more flexibility as to when to send them and you can have them escalate over the years, providing greater rewards to those who have stuck with you the longest.

The adoption rate is also lower. My own observational research puts birthday email adoption at around 8% and signup anniversary email adoption at just 2%—which just means there’s potentially even more opportunity for marketers to…

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