Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally
![Benchmark Email's Heart of Business Podcast](https://www.emailmarketingrules.com/wp-content/uploads/2018/04/Benchmark-Email-Heart-of-Business-Podcast-1080x469.png)
I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about…
- How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones
- How email marketing has changed over the years
- How email marketing is a critical part of an omnichannel strategy going forward
- Why email marketing doesn’t fit into the traditional paid-owned-earned media model
- How email marketing is unkillable
- Why email overload is a bit of a myth
- Why I wrote “Email Marketing Rules”
- And much more