Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Benchmark Email's Heart of Business Podcast

I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about…

  • How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones
  • How email marketing has changed over the years
  • How email marketing is a critical part of an omnichannel strategy going forward
  • Why email marketing doesn’t fit into the traditional paid-owned-earned media model
  • How email marketing is unkillable
  • Why email overload is a bit of a myth
  • Why I wrote “Email Marketing Rules”
  • And much more

>> Listen to the podcast on Benchmark Email’s blog

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